One of the factors that have contributed to Amar Matka's popularity is that it can be played online, making it convenient for players who cannot participate in offline games. Online Amar Matka platforms have made the game more accessible to players from different regions, contributing to its growing user base.
 

Prabhat Satta games are generally played in open spaces and even in the streets. The game has become a part of the culture of the region, with people of all ages participating in it. It is also a popular game among migrant workers who work in different parts of the country, as it provides a means of entertainment and a chance to win some money.